How to find the companies that match your ICP
Use data, segmentation and clear criteria to prioritise the companies where sales is most likely to become relevant.
Read moreLeads, lead generation and data quality.
Practical insights into B2B sales, audiences, buying signals, data quality and outreach, so you can spend less time on random research and more time on relevant conversations.
ICP and segmentation
Buying signals and timing
Outbound and data quality
Practical guides to better lead generation.
Read about how to find relevant companies, prioritise timing and build sales flows that are easier to repeat.
Buying signals make outbound less random
Timing is often the difference between noise and relevant outreach. See how signals can help the team reach out at the right time.
Read moreFrom lead list to Campaigns
Make audiences usable by connecting stakeholders, messaging, follow-up and CRM flows in a more structured outbound process.
Read moreGet more out of your lead generation.
Many companies still work too broadly with lead generation. They contact too many irrelevant companies and spend time on leads that never become customers.
When you work in a structured way with data, ICP and segmentation, you focus on companies with greater potential and a shorter route to a relevant conversation.
ICPDefine the ideal customer profile
DataFilter companies by relevant criteria
FlowPass segments on to outreach
Use timing and buying signals actively.
Timing is one of the most overlooked factors in B2B sales. Even the best solution won’t be sold if the customer isn’t ready.
On the blog, we dive into signal-based lead generation: how you identify movement in the market and reach out when the need is more likely.
SignalNew hires, growth or a change in strategy
TimingReach out when the trigger is stronger
ResultBetter conversations and higher relevance
Want to turn knowledge into concrete target audiences?
Use Coherta to find companies, stakeholders and signals, and activate them directly in Campaigns.