You almost certainly know your market, and have combed it for every topic. But the most relevant opportunities often arise in what isn’t found in the classic registers.
Even good segments overlook companies, projects and decision-makers that only become visible through posts, comments, hiring, partnerships and new needs.
We automatically and continuously scan all posts on social media. Here we often find 40% more than you already know about.
Coherta collects signals from the market and matches them against your ICP, so you can see which companies and people are suddenly worth contacting.
The hidden market is made concrete: who is talking about the problem, which company is behind it, and why is the timing relevant?
Once the new topics are found, they can be sent directly to Coherta Campaigns, where you build the audience, add decision-makers and start a controlled outreach flow.
Campaigns helps you connect on LinkedIn, follow up on the conversations and keep activity, messages and statistics gathered in one place.
Post or activity is captured.
Company and role are qualified.
Connect, follow up and measure response.
Make sure you have all the most relevant topics, including the hidden market.
Supplement classic company data with ongoing social signals and market activity.
See which hidden topics match your ICP and have a clear reason to make contact.
Send the audience on to Campaigns, so sales can connect while the timing is still fresh.
Find the topics your competitors don’t have in their lists, and activate them directly in Coherta Campaigns.
