Expand and protect your most important customers.

Coherta helps Key Account Managers understand the account beyond a single contact: find new decision-makers, monitor changes, and activate relationships before opportunities go cold.

Try 7 days free See Monitoring

Map the buying committee Monitor key people Activate relationships continuously

Key account cockpit Live

Strategic account Nordic Robotics A/S

14 stakeholders · 3 new signals · 2 warm relationships

01 Map

Decision-makers, influencers and users

02 Monitor

Job changes, activity and new buying signals

03 Activate

Connect, message and follow up with context

14Stakeholders

3New signals

2Opportunities

See the whole account, not just the contact you already know.

When developing a strategic customer, one strong relationship is rarely enough. Coherta helps you find the people who influence budget, priority, implementation and the next purchase.

This makes it easier to work in a structured way with account expansion, stakeholder mapping and relationships across the organisation.

Stakeholder map 14 found

CEOStrategic sponsor

CFOBudget and business case

Head of OperationsDay-to-day ownership

IT LeadImplementation and data

Get notified when something changes in the account.

Monitoring keeps an eye on key decision-makers and changes, so you can respond to job changes, new roles, activity and signals that can open up the next conversation.

For a Key Account Manager, this means fewer missed timing opportunities and better contact, because follow-up is based on something concrete.

Monitoring

New trigger in strategic account

The Head of Operations has changed role and engaged with your latest LinkedIn post. Create a follow-up with a personal angle.

Job change LinkedIn activity Warm relationship

Make account expansion a repeatable process.

Use Coherta Campaigns to activate relevant stakeholders around an account with LinkedIn connect, first message, AI personalisation and a shared inbox across the team.

This makes it clear who to contact, what context to use and when the sales rep should follow up.

Expansion flow Active

ConnectContact new stakeholders with a relevant angle

PersonaliseUse role, relationship and signals in your message

Follow upCapture replies, next steps and CRM activity

From one relationship to a living stakeholder map.

Use Coherta as a steady cadence for strategic accounts: map, monitor and activate the next action.

Map the account

Find the right people in the customer’s organisation, so sales doesn’t depend on a single contact.

Monitor changes

Keep an eye on stakeholders, signals and movements that can create a natural reason to reach out.

Trigger the next action

Send relevant outreach, route replies across the team, and create a stronger foundation for meetings, upsell and renewal.

Map more stakeholders across the accounts that matter most.

Relevant for Key Account Managers, because the template shows how account expansion can start with more decision-makers and relationships, not just one existing contact.

GTM

Account mapping example

Danish companies with known C-level

Danish companies where Coherta has identified at least one person in the C-level and found their LinkedIn profile.

1.090 companies C-level LinkedIn profiles Stakeholder mapping

View GTM Template

Everything that makes strategic accounts easier to develop.

The most important Coherta modules, brought together around account expansion and relationships.

Make strategic customers more visible and actionable.

Map stakeholders, monitor changes and activate relationships with a flow that fits Key Account Management.

Try 7 days free