New post engagement starts the flow.
Post likes to LinkedIn follow-up.
Use this when the natural next step is still LinkedIn: screen people who engaged, connect after a short delay and follow up only after they accept.
Weak matches stop before outreach.
The signal gets a natural pause.
Only accepted contacts receive the DM.
Send a short, relevant LinkedIn message.
Keep the follow-up on LinkedIn first.
This playbook is less aggressive than jumping straight to WhatsApp and fits the way post-like workflows are often used.
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01
Use engagement as context
The like is a reason to review fit, not a reason to pitch immediately.
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02
Screen before connecting
ICP screening at 80 keeps the campaign focused on people who resemble the buyer profile.
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03
Wait before the invite
The default 2-day wait avoids making the follow-up feel instant or automated.
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04
Delete stale requests
If the connection request is not accepted, the workflow waits 35 days and deletes it.
When to escalate later.
A LinkedIn-first workflow can still feed stronger follow-up later.
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01
Add monitoring after the DM
Accepted and messaged contacts can be added to Stakeholder Monitoring for later enrichment.
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02
Escalate only with clear fit
Use WhatsApp or phone only after the person has accepted, the profile fits and enrichment gives a reasonable basis.
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03
Keep message volume modest
Treat post engagement as a warm signal, not a high-volume scrape.
Message examples.
The signal should make the message warmer, not louder.
Engagement context
Hi [first name]. I saw your engagement on LinkedIn and thought it made sense to connect.
After acceptance
Hi [first name]. Thanks for connecting. I noticed your engagement and thought this might be relevant for your work at [company]. Is it worth sharing a short example?
No acceptance
If the request is still pending after 35 days, delete it and let future engagement create a fresh reason to try again.
Install the LinkedIn-first post-likes workflow.
The playbook installs Like of Posts, ICP screening, wait timing, connect, accepted follow-up and cleanup.