New LinkedIn post engagement becomes opportunities.
Post likes to warm WhatsApp conversations.
Use LinkedIn engagement as the signal, screen fit before outreach, start on LinkedIn, and only prepare WhatsApp after enrichment and a clear reason to continue.
Only matched profiles continue.
Give the signal a natural pause before connect.
Follow up shortly after acceptance.
Prepare WhatsApp after fit and enrichment.
Build the workflow around fit, not pressure.
The playbook should feel like a warm continuation of a visible signal, not a blast to everyone who clicked like.
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01
Start with Like of Posts
Use Like of Posts as the campaign source so new post engagement can become opportunities. Start broad, then narrow it when you know which posts create useful demand.
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02
Screen before outreach
Run ICP screening at 80 before any connection request. No-match profiles stop or move to a lower-priority list instead of receiving outreach.
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03
Start on LinkedIn
Visit the profile, wait 2 days, connect, and follow up 9 hours after acceptance with a short LinkedIn DM tied to the engagement signal.
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04
Escalate only after enrichment
Add the person to Stakeholder Monitoring, enrich the stakeholder data, and prepare WhatsApp only when the profile still fits and the context is strong enough.
Daily routine.
Use this rhythm when the campaign is live.
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01
Review new engagement
Check which post likes are entering the campaign and whether they resemble buyers or only broad audience engagement.
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02
Tune the ICP text
If too many weak profiles match, tighten the ICP definition before increasing volume.
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03
Approve WhatsApp manually
Treat WhatsApp as a warm escalation channel. Review the message and the enriched context before anything is sent.
Suggested copy.
Keep every message short, specific and grounded in the engagement signal.
Low-pressure invite
Hi [first name]. I saw your engagement on LinkedIn and thought it made sense to connect here first.
After acceptance
Hi [first name]. Thanks for connecting. I noticed your LinkedIn engagement and thought this might be relevant for your work at [company]. Should I send a short example?
Manual-approved escalation
Use WhatsApp only after enrichment confirms the person is relevant and the message can clearly explain why you are following up outside LinkedIn.
Install the engagement-to-conversation workflow.
The playbook installs Like of Posts, ICP screening, LinkedIn follow-up, enrichment and a manual-approved WhatsApp step.