Go-to-market outreach flows help you turn audiences and lead lists into concrete actions in Coherta Campaigns: connect, first message, follow-up, inbox and analytics.
Lead lists provide the audience. Outreach flows provide the next action: who to contact, which message to send, and when to follow up.
Use the flows together with Coherta's lead lists, topic database, buying signals and Campaigns.
Start from flows for relevant stakeholders, AI-personalised first messages, buying signals, monitoring or team-based outreach.
The flows can be used as inspiration for campaign structure, messages and follow-up.
Coherta Campaigns brings together audiences, LinkedIn outreach, AI personalisation, a shared inbox and analytics in the same workflow.
This makes it easier for both salespeople and sales leaders to work in a structured way with outbound.
Choose a flow as a starting point for your campaign, messages and follow-up.
Find relevant decision-makers, visit profiles, send connection requests and use AI for a first message based on role, company and context.
Activate leads based on buying signals or stakeholder changes, and use changes in roles, companies or activity as the next action.
Ensure relevant follow-up on new LinkedIn connections, and distribute outreach across multiple team members with a shared inbox, permissions and analytics.
Start from a standard list, topic database, buying signal, stakeholder change or imported lead list.
Define connect, first message, follow-up and who will work on the campaign.
Track activity, new connections, open threads and replies that need handling in the shared inbox.
Start with the audience, choose a flow, and make the next action clear for the whole team.
