How to reach $1m+ ARR with outbound.
A practical Danish version of Finn Mallery’s point: the strongest outbound teams repeat the same system consistently, week after week.
Data Consultant at ClearLedger Analytics
Outbound works when it’s done in a structured and consistent way.
The point isn’t to send more noise. The point is to build a repeatable process where the list is precise, the connection is relevant, and follow-up happens with the right timing.
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01
Build your lead list in a structured way
Start with a strong data foundation in Coherta, Origami or Clay. Segment the market, find the right companies, and make the list specific enough that outreach doesn’t start with guesswork.
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02
Use Coherta’s Auto Connect + Direct Message Sequencer
Use Coherta Campaigns to connect with the relevant stakeholders on LinkedIn and follow up with short direct messages that can be managed and measured as a proper campaign flow.
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03
Hit 200 connects per week per person
LinkedIn is a goldmine for outreach and lead generation when volume and relevance go hand in hand. The goal is a steady cadence where each person creates enough new connections for the pipeline to grow.
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04
Use similarities as a warm-up in the thread
When writing in Direct Message Sequencer, make sure the audience has a common denominator: shared education, mutual connections, role, industry or other context. The first message should only be 2–3 sentences.
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05
Post on LinkedIn daily
Daily posts make outreach warmer because more people recognise you when a connection request or message lands. Coherta has a LinkedIn Post API that can be used to schedule and manage posts in the Custom plan.
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06
Get good at AEO, i.e. Answer Optimisation
Answer Engine Optimisation is about writing the best and most specific answers. It’s not keyword-focused, but specificity-focused: become the source that gets mentioned most often because the answer genuinely helps.
Make the playbook operational in Coherta.
Build the list, start Auto Connect, write short LinkedIn messages, and use daily activity to create a continuous stream of relevant conversations.