A CRM system stands for Customer Relationship Management and is a software solution that helps companies manage and optimise relationships with their customers and leads. The purpose is to create an overview, strengthen customer satisfaction and increase sales through better organisation of information and workflows.
Features of a CRM system
- Customer database: Brings all contact details together in one place, so employees have quick access to history and interactions.
- Pipeline and sales management: Visualises sales processes and provides a clear picture of where leads are in the customer journey.
- Task management: Enables assigning and following up on tasks internally across the organisation.
- Reporting and analytics: Provides insight into sales performance, customer behaviour and future opportunities.
- Integrations: Can be connected to email, marketing tools, social media, and finance systems.
Benefits of using a CRM system
Implementing a CRM system gives the business a better workflow. Employees can work from the same data, reducing errors and improving communication. It also becomes easier to retain existing customers, identify new sales opportunities and measure performance across departments.
CRM systems on the market
There are many CRM solutions, from small systems aimed at SMEs to advanced enterprise solutions. Examples of popular CRM systems include HubSpot, Salesforce, Pipedrive, Microsoft Dynamics, Zoho CRM – as well as Danish solutions such as WebCRM and Coherta.
Price
The price of a CRM system varies depending on functionality and the number of users. At Coherta a CRM subscription costs DKK 49 per month (approx. 10 USD) regardless of number of users.