The founder’s profile sends invitations to 10 relevant people.
Founder connects. Sales follows up.
The founder’s LinkedIn profile opens the door, Coherta creates the structure, and the salesperson follows up with phone calls.
Founder connects
Monitoring enriches
Sales calls
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Stakeholder Management
3 approved connections
02Phone number found
06Phone number found
09Phone number found
The concrete flow from founder to sales.
The playbook is simple: the founder’s profile creates the connections, Coherta tracks the accepted connections, and the salesperson gets a phone number to call.
Three people accept and become warm connections.
Coherta keeps an eye on the connections and gets them ready for follow-up.
Monitoring enriches the connections with a phone number.
The salesperson contacts the person with a warm connection and clear context.
Three first messages the founder’s profile can send.
The messages are short and to the point. Coherta can insert name, company and other relevant context automatically, so sales doesn’t have to write everything manually.
The salesperson’s task is simple: turn new connections into conversations.
Once the campaign has created new connections, sales shouldn’t wait for relationships to go cold. The salesperson checks in daily, finds the newly accepted connections, finds the phone number, and calls the same day or the next morning.
Open Campaigns daily
Start the day by seeing newly accepted connections and conversations that require action.
Find phone number
Find a direct phone number for the people who have just accepted the founder’s invitation.
Create a focused call list
Prioritise today’s new leads so the salesperson knows exactly who to call.
Call with context
Open the conversation by saying the founder connected with them and sent a short introduction.
100 new connections can turn into 3 sales when the process is repeated consistently.
The point of the playbook isn’t that each individual connection has to carry the entire sale. The point is that the founder’s profile creates enough relevant openings that sales has warm connections to call every day. When volume is stable, sales becomes a result of rhythm: connect, write, follow up, find a phone number, call and book a demo.
If the team only does it sporadically, results become random. If the team does it daily, even moderate conversion rates can generate high revenue because the input keeps coming.
Relevant people accept the founder’s invitation.
The salesperson finds a phone number and actually reaches half of them.
The best conversations turn into concrete meetings.
A smaller portion closes, but enough for the playbook to be very valuable with high repetition.
Ready to build founder-led outreach in Coherta Campaigns?
Start with the target audience, choose the founder’s profile, write the first message and add monitoring as the final workflow step.