Lower starting level
The campaign begins with limited activity so connections, profile visits and messages do not start too hard.
Coherta Campaigns
Ramp-up periods give campaigns a calm and controlled start.
When a campaign is in ramp-up, Coherta increases activity gradually. The campaign does not run at full speed from day one; it builds pace step by step.
What is a ramp-up period?
Ramp-up is the period where a campaign deliberately works below its maximum activity level. It is used to start in a controlled way, distribute activity cleanly over time and avoid making new or changed workflows too aggressive from the beginning.
Step-by-step build-up
As ramp-up continues, the campaign moves to higher levels until it gets closer to the normal limits.
Visible status
Inside the app, you can see when ramp-up is still ongoing and which level the campaign is currently on.
Clear expectations
During ramp-up, you should not expect full speed. That is an intentional part of the pacing logic.
How ramp-up works in practice.
Ramp-up is not about stopping the campaign. It is about letting it work at a pace that fits a start-up period. Once the campaign has completed ramp-up, it can gradually work closer to the selected activity limits.
1The campaign startsActivity begins at a lower level than the normal campaign speed.
2The level is shownThe app shows which ramp-up level the campaign is on, so expectations are clear.
3The pace buildsActivity increases gradually while the campaign still follows employee limits and the campaign period.
4Full speed comes laterOnce ramp-up is complete, the campaign can run with normal pacing.
Why does Coherta use ramp-up?
Ramp-up is used to create a more natural and stable outreach rhythm. It is especially relevant when new employees, new campaigns or new workflows are started.
Protects the profile
A gradual start helps avoid sudden activity spikes on LinkedIn profiles.
Makes speed realistic
The team can plan around the fact that a new campaign may not deliver maximum activity from day one.
Creates better control
Ramp-up makes it easier to follow activity, adjust the setup and catch issues early.
Want to see how ramp-up fits into Coherta Campaigns?
Start with a free trial and see how pacing, employees and campaign activity work together inside the app.